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The Australian Space Diversity Alliance logo

Updated: Mar 19, 2024

The Australian Space Diversity Alliance logo symbolises the brand’s story around connectivity. 


Designed and created by Ngarla woman Cathy Brown, Aboriginal artist and photographer, living learning and creating on Kaurna country.



The Australian Space Diversity Alliance logo symbolises the brand’s story around connectivity.


“We come together to yarn about space”


This artwork depicts a yarning circle, a meeting place created for a collective of people to share their thoughts and ideas in a safe space where everybody is valued and heard. Yarning circles are a key element of Aboriginal culture and have been used for thousands of years. Yarning circles bring people together to help build respectful and appreciative relationships.


The keywords of space and diversity were chosen when creating this design. There is an inner ring of multicoloured u shapes depicting a diverse group of people coming together to yarn, they are being watched over by the Moon and the stars. Some of the stars in the outer ring reflect the multi colours of the people to show the appreciation and support of diversity from the Ancestors.


The logo was created as an original painting using acrylics on canvas. More of the artist’s work can be found on Instagram under Jirtamarra Art and Jirtamarra Photography.

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ASDA acknowledges Australia’s First Nations' People as the Traditional Owners and Custodians of the land and gives respect to the Elders – past and present – and through them to all Aboriginal and Torres Strait Islander peoples. 


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